Email is still HTML — with special constraints. Here’s what you can (and should) put in a professional HTML email: links, images, motion, tracking, layout, and the details that survive Gmail, Outlook, and Apple Mail.
Inboxes strip or ignore many modern CSS features. Reliable campaigns still lean on tables for layout, inline styles, hosted images, and progressive enhancement. We design for that reality so your message looks intentional in the clients your customers actually use — not only in a browser preview.
Text links, image links, and button links to product pages, booking forms, file shares, or unsubscribe. Production sends often wrap URLs for click tracking so you see which CTA performed — without changing the visible brand domain in the message body when configured carefully.
Logos, product shots, banners, and icons are hosted on HTTPS and referenced with
<img>. Always set width, height, and meaningful
alt text — many clients block images until the user allows them.
Animated GIFs work in many clients (Gmail, Apple Mail, etc.) and can highlight a product, UI walkthrough, or seasonal campaign. Outlook on Windows often shows only the first frame, so design the first frame as a solid static fallback.
“Book now,” “View invoice,” “Reset password,” “Download file” — CTAs are the conversion engine. We build bulletproof buttons (HTML + optional VML) so Outlook still shows a clickable, colored button instead of a broken CSS box.
Know what happened after send — without guessing.
Privacy note: image-blocking and Apple Mail Privacy Protection affect open rates. Clicks remain the stronger signal.
Merge fields turn one template into thousands of relevant messages: name, company, appointment time, order ID, custom offer codes.
Single-column mobile-first layouts with optional multi-column stacks on wide clients. Header, hero, body sections, footer with legal links — modular and reusable.
Web-safe font stacks (and selective web fonts where clients allow) with clear heading / body / caption roles. Line length and spacing tuned for scanning on a phone.
Many apps invert or recolor messages. We avoid pure-black/white traps where possible, test logo variants, and use borders/backgrounds that still read when the client forces dark UI.
Semantic landmarks where supported, real text (not text locked only inside images), sufficient contrast, and descriptive link text (“View invoice #1042” vs “Click here”).
A matching text/plain part for clients that prefer it, for accessibility, and as a deliverability signal. Same links and facts — no “HTML-only” dead ends.
Physical address or required business identity where laws demand it, clear unsubscribe for marketing mail, and consistent “from” name + domain so recipients trust the sender.
Not every web trick belongs in email. These often break rendering or hurt deliverability:
We design and code HTML emails for your domain — welcome series, receipts, bookings, newsletters — plus business email and a private dashboard when you need it.