Small details compound. We implement the signals search engines actually parse —
titles, descriptions, structured data, sitemaps, and clean HTML — not gimmicks.
Title tags & meta descriptions
Unique, readable <title> and meta description on each important page.
They don’t “rank” by themselves, but they control how your result looks in Google and influence click-through.
<title>Web Design in Los Angeles — Your Brand</title>
<meta name="description" content="Custom sites you own. Clear process, fast delivery.">
Meta keywords (legacy)
We can include a focused keywords meta tag for completeness and older tooling.
Google has not used meta keywords for ranking for many years —
modern SEO prioritizes content, structure, and links instead. We never stuff irrelevant terms.
<meta name="keywords" content="web design, LA, domain registration">
FAQ schema (JSON-LD structured data)
FAQ blocks on your site can be marked up with FAQPage schema
so search engines understand Q&A content. That can enable rich results (expandable FAQs)
when Google chooses to show them — and it helps machines map your services to real questions people ask.
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [{
"@type": "Question",
"name": "How do I connect my domain to my website?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Update DNS nameservers or A/CNAME records at your registrar…"
}
}]
}
LocalBusiness / Organization schema
Structured data for your business name, address, phone, service area (e.g. LA & OC),
and official social profile URLs. This ties the website entity to the same identity
as your Google Business Profile and other listings.
Open Graph & Twitter Cards
When someone shares your page on Facebook, LinkedIn, iMessage, or X, the preview
uses OG/Twitter meta tags — title, description, and image — so links look intentional, not broken.
XML sitemap & robots.txt
A clean sitemap.xml lists indexable URLs with priorities.
robots.txt points crawlers at the sitemap and avoids blocking important paths.
We submit the sitemap to Search Console when you have access.
Canonical URLs
rel="canonical" tells search engines which URL is the preferred version
of a page — reducing duplicate-content confusion from tracking params, www vs non-www, or mirrored paths.